7 Reasons Serious Fintech Startups Should Distribute Brand Content With Print Media Partners
1. We’ve been forced more into digital recently. Print gives you an opportunity for traditional storytelling. This is key for B2B fintech, where buyers are tired of sameness.
2. Executives who read print are intentional — they choose to do so. They haven’t popped by while scrolling for distraction on social media.
3. Intention signals a better lead. Buyers who choose to read your publication are signaling genuine interest and consideration.
4. Print shows effort, authority, and commitment. It’s much simpler to do 10 blog posts than an entire magazine. Fewer companies are willing to do that detailed editorial work. Those that do, show their difference.
5. Print limits plagiarists. Lookalike content and ‘dumpster diving’ have exploded because it’s too easy to copy. Thankfully, plagiarists are lazy. Your content is less likely to be stolen if it’s harder to extract.
6. Experienced buyers value print. It’s a break from emails, meetings, and screen time. Print speaks to seniority.
7. Print builds BRAND. And strong brands are the key differentiator of lasting companies. Put your boldest ideas and stories there.
